Creamee D-lite was overdue for a brand update. After 6 years of operation, they needed a design boost to create new consumer interest. We made a new fun, attractive, whimsical design for them that also became iconic.
Photography by Bj Caballes
Many more people now recognize the sole icon of the brand, and the playfulness of the colors and the shapes. Sales increased dramatically after the brand was reintroduced to the market.